On October 16, 2021, a collaboration agreement was signed between Eternha and New Disorder frontman Francesco Lattes, who will represent the jewelry brand for next year.
New Disorder are a Roman metal band born in 2009 with 4 albums released plus 2 singles released in 2020. They have numerous tours both in Italy and in Europe and have over 200 live shows to their credit. The Roman group shared the stage during several international festivals with bands of the caliber of Disturbed, Jinjer, Guano Apes and Arch Enemy.
"We are happy and excited for this collaboration which is based on a deep friendship with Francesco. Our brand was born on musical notes and having a metal band among our first sponsorships fills us with joy."