Our company has made a marked choice since its inception over two years ago. We have chosen to bring a piece of sport to our creations and the jewelery sector to sport.
We are not the first to create objects with a sporty character that use hi-tech materials.
Many jewelry brands have technological ceramics or carbon fiber, although the latter is not specifically designed for human use; what we have done is to insert elements born for extreme applications in the sports sector but also in the aerospace sector and for applications that will improve people's lives and will be increasingly at the forefront in the future, such as parts for regenerative orthogenesis.
What has changed then? the point of view.
We make jewels that contain the same elements of which some components of sports bikes, super-fast cars, drones, artificial satellites are made. our elements are designed and designed to contain an emotional message, to express and show a passion and everything is combined with the best aesthetic and quality solution.
It's about experimentation because the online market in our sector has its roots in the classic, in the tradition and changing optics has its unknowns. Even the concept of online alone, although it may be very widespread today, is not structured with the same necessary completeness.
Banally, the legislature on the subject is fragmentary, especially for those like us trade with precious objects. Half of our work in the design phase of the company had to concentrate on understanding which were the correct ways to be in compliance and the same bodies in charge did not know much about it.
The The truth is that many projects that overlook the online world ignore that this type of sale has even more complex rules than the traditional one, which in many cases are still being written or are being written and that it is not possible to apply the same dynamics of physical stores.
Trivially, the legislature on the subject is fragmentary, especially for those like us who trade with precious objects. Half of our work in the design phase of the company had to concentrate on understanding which were the correct ways to be in compliance and the same bodies in charge did not know much about it.
The The truth is that many projects that overlook the online world ignore that this type of sale has even more complex rules than the traditional one, which in many cases are still being written or are being written and that it is not possible to apply the same dynamics of physical stores.
Our company opened almost a year late precisely because of the uncertain rules that regulate this market and it is necessary that the stakeholders involved establish clear and simple paths, so that the products sold are always reliable, controlled and certified.
The future looks interesting, to give an example, however reductive, the very advent of the Metaverse is amazing. It is a new virtual reality that while frightening for its infinite facets, on the other it excites for the incredible opportunities it brings with it.
Like many companies, ours too is taking steps to take out a ticket to this new destination, which we will be able to discuss in more detail shortly.
Online jewelry: a gymkana among the crystals.
