If we were to draw up a list of the most important periods, from a sales point of view, for companies that revolve around the fashion sector, Valentine's Day would be in first place!
< span>Yes, even more important than Christmas.
Our company, finding itself completely immersed in this sector, has the possibility of bringing out the best visibility opportunities of the whole year .
In fact, on a commercial level it is not simply a question of obtaining interesting profits, but of using the greater attention that consumers have towards our products as a driving force for their own visibility.
Christmas, like Black Friday or annual anniversaries like birthdays, but also more simply the periods of summer and winter sales, involve all sectors to some extent, including electronics and food. But Valentine's Day is more typically than chocolates, flowers, fashion and of course jewels.
It is therefore natural to imagine that the greatest efforts, in terms of creativity, marketing and sponsorships are channeled towards this period of the year, not to mention that it overlaps with that of the winter sales and the opportunities for consumers to make good deals increase significantly.
Just think that the creations and promotions for Valentine's Day are developed since the end of the summer of the previous year and the resources are set aside to allow companies to fully exploit the marketing engine.
Whether you sell jewels , flowers or chocolates, Valentine's Day is an incredible opportunity to give the best of yourself and show your own qualities to your existing and potential customers!